How to Start a Private Practice

I know starting your own practice can feel like a huge leap. You’re excited but also probably feeling a little where do I even start? at the same time. 

I’ve been there, and trust me, it’s normal to feel a little overwhelmed.

You’ve got the skills, the passion, and the drive. Now, it’s about figuring out how to make this whole private practice thing happen. 

From the paperwork (ugh) to the marketing (double ugh), it can feel like there’s a never-ending to-do list.

But you don’t have to figure this all out on your own. We’ll walk through the essentials to get your practice off the ground, from the legal basics to attracting clients who need your help.

So, grab a cup of coffee (or wine, no judgment) and let’s get into it.

1. Clarify Your Niche and Target Audience

The first step is deciding who you want to work with. What do you feel most passionate about? Whether it’s trauma, anxiety, or relationships, understanding your niche helps you focus your services and marketing efforts.

• Ask yourself, “What problems do I love solving for clients?” This will guide you in defining your ideal client.

  
  

2. Create a Business Plan

You don’t need a huge, formal document, but a business plan is a great way to set clear goals and map out how you’ll reach them. It should cover things like pricing, marketing, and financial plans.

If you need help developing a business plan or tackling specific aspects of business growth, I offer coaching services that can guide you through creating a strategy that aligns with your practice’s goals. Learn more here.

• Download a simple template like this one for a business plan and outline your goals for your first year. 

  
  

3. Set Up Legal and Financial Foundations

Make sure everything is official. You’ll need to register your practice, decide on your business structure, and set up a business bank account. It’s also wise to have a system in place for tracking income and expenses.

• Register your practice with your state and consult with an accountant about setting up your finances.

  
  

4. Get Insurance Coverage

Professional liability insurance protects you from potential legal issues. It’s an important step to help safeguard your practice.

• Research different providers and compare quotes for professional liability and business insurance.

  
  

5. Create a Professional Website

Your website is often the first thing potential clients will see. It should reflect your brand and services, with clear information about what you offer and how clients can get in touch or book appointments. 

Ensure your website policies are in place. It’s essential to have the right terms and privacy policies for your practice. I work with a lawyer who can help draft these documents for you. You can learn more about their services here. 

• Use platforms like Squarespace or Wix to build your website with a bio, services, and contact options.

6. Set Your Rates and Policies

Decide how much you’ll charge per session and what your cancellation policies will be. Be transparent about your rates so there’s no confusion.

• Research local therapy rates and set your prices accordingly. Make sure your policies are easy to find on your website.

  
  

7. Market Your Private Practice

You don’t need a huge marketing budget. Start with the basics: set up a Google My Business profile, get listed in relevant directories, and ask happy clients for referrals. 

For more support, consider joining the Magical Marketing Society where we focus on straightforward, actionable strategies that help you attract more clients to your website, improve your online presence, and build a marketing plan that works for your practice.

• Set up a Google My Business account and encourage clients to leave reviews.

  
  

8. Set Up Client Management Systems

Having the right systems in place makes running your practice much easier. Look for software that helps with scheduling, billing, and record-keeping.

• Try out practice management tools like SimplePractice or TherapyNotes to stay organized.

  
  

9. Maintain Confidentiality and Ethical Practices

Make sure you’re following HIPAA regulations (if you’re in the U.S.) and have secure systems for storing client records. Your office space should also offer privacy and comfort.

• Review your confidentiality policies and ensure you’re in compliance with all relevant laws.

  
  

10. Build Your Support Network

Starting and running a practice can feel isolating, so it’s important to connect with others. Find a network of fellow therapists, mentors, or a business coach who can offer guidance and support.

• Join local or online therapist groups to build relationships with others in the field.

Starting your own practice might seem overwhelming, but breaking it down into manageable steps makes it easier. With a solid plan and the right tools, you’ll be set up for success.

Before you go, grab this Marketing Strategy Template to help you get started!

Disclaimer: The information provided in this blog is for general informational purposes only and may vary depending on the state or jurisdiction. We strongly recommend consulting with a qualified legal or business professional to ensure compliance with your specific state's requirements when starting a private practice. This blog does not constitute legal, financial, or professional advice.

Wishing you a week filled with creativity, connection, and client-centered marketing!